Sub Urban’s “Make Me Forget” Is a Chilling Dive Into Emotional Dissociation

The dark-pop provocateur returns with a hauntingly surreal anthem of self-erasure.

©️ Warner Records / Reclusive

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Sub Urban is no stranger to the twisted corners of emotion, and on “Make Me Forget,” he turns inward with surgical precision. The track, released as part of his upcoming album If Nevermore, explores the inner chaos of someone desperate to lose themselves—emotionally, spiritually, even physically. It’s a sonic exorcism, heavy with tension, longing, and icy production.

Built around ghostly synths, haunting piano lines, and whisper-turned-scream vocals, the song finds Sub Urban leaning deeper into his dark theatrical style. The instrumentation feels minimal yet overwhelming, as if it’s swallowing the listener whole. His voice, fluctuating between apathy and desperation, mirrors the instability at the heart of the song: “I’d do anything to make me forget,” he pleads, as if clawing at the walls of his own mind.

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Lyrically, “Make Me Forget” feels like a séance—calling out to parts of oneself long buried or forcefully repressed. The writing is deeply personal yet eerily relatable, speaking to those moments when detachment feels safer than vulnerability. Sub Urban doesn’t just describe emotional numbness—he embodies it, turns it into performance art.

The Sterling Larose-directed video elevates this narrative even further. Set in a surreal world full of floating bodies, shadow doubles, and collapsing reality, it paints a portrait of a fractured psyche in motion. There’s something both cinematic and claustrophobic about it—a fever dream that refuses to let go.

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In “Make Me Forget,” Sub Urban crafts not just a song but a complete emotional experience. It’s unsettling, beautiful, and disarmingly honest. Few artists can turn mental spirals into pop poetry quite like he does—and this track proves he’s only becoming more fearless in that pursuit.

For a visual experience, you can watch the official music video here